“THE POWER OF HABIT – Why We Do What We Do in Life and Business”
By Charles Duhigg

From JZ Knight:
“This book should be required reading for everyone and to thoughtfully consider adopting Duhigg’s recommendations to ‘transform our businesses, our communities, and our lives.'”

From the Publisher:
“In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.”

“At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.

Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives,” quoting the book’s publisher, Random House.
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Click here for the author’s introductory video on YouTube.

JZ Knight said, “This is an extremely important work.
I recommend Mlodinow’s landmark book to everyone.”

– From The Economist
“The unconscious mind”
“Hidden depths – “New thoughts on how the mind works”

“In his latest book, “Subliminal”, Leonard Mlodinow, a theoretical physicist who has been developing a nice sideline in popular science writing, shows how the idea of the unconscious has become respectable again over the past couple of decades. This development has been helped by rigorous experimental evidence of the effects of the subconscious and, especially, by real-time brain-scanning technology that allows researchers to examine what is going on in their subjects’ heads,'” quoting the April 28th edition of The Economist.
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– From Scientific American:
“The following is an excerpt from the new book, Subliminal: How Your Unconscious Mind Rules Your Behavior, by Leonard Mlodinow. Copyright © 2012 by Leonard Mlodinow. Published by arrangement with Pantheon Books, an imprint of The Knopf Doubleday Publishing Group, a division of Random House, Inc.”
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